Professional organizations or experts do not just consider digital marketing as a method of analysis but pay attention to the research of tendency of purchasing and digitization.
Compared to tools and methods of marketing, speed, adaptability, adjacency, scale and precision are the mainstay forces of marketing creativity and digitization.
Let me show you a video first:
Transform from Media Agency to Digital Agency
According to “IDC Future Scope: Worldwide IT Industry 2016 Predictions- Leading Digital Transformation”(https://www.idc.com/getdoc.jsp?containerId=259850), “1/3 of Top 20 companies in each industry will subject to Digital Disrupt. And in China, Alibaba and Tencent have the highest possibility to be survivals.” IDC anticipates that “Internet devices will be doubled and 200,000 new Apps will be coded in the next three years.”
It is hard for people to define Content. But it is undeniable that content is much visualized and real-time. According to the research data from eMarketer (http://www.emarketer.com/Article/Sponsored-Social-Posts-Most-Effective-Marketing-Channel/1013242), “Periscope, Snapchat and Instagram become the highest efficient marketing channel, even higher than Facebook, Twitter and YouTube.”
Li Jian (https://www.linkedin.com/pulse/digital-marketing-transformation-trends-2016-vincent-lee?trk=mp-reader-card) points out that Red Bull and GoPro have changed their marketing strategy toward “brands will not control the content, but create and share content with users together.”
In this way, ad agencies will not just push information to consumers through media channels as media agencies, but try to match the tastes of different customers and push commercials precisely to them through big data as digital agencies.
image from https://twitter.com/redbull
The Gap Between Leaders and Followers Will be Widened
The year of 2016 is the second year of digitization in a global environment. Forrester (https://go.forrester.com/wp-content/uploads/Forrester-2016-AOC-Predictions.pdf) addressed that “the gap between digitized leaders and followers will be widened. Leaders will gradually complete the transformation of Customer-obsessed operating Model, but followers will consistently take market shares from each other.”
Personalized Experience is the key factor which can determine the future of a company. It does not only contain big data analysis, precision marketing and marketing automation, but also simplification of the purchasing process and increment of customer experience.
As we can see, big data has been one of the important tools which should be used to analyze requirements of customers. Big companies can use big data to improve its idea and business process of personalized experience in order to serve clients in a more efficient and effective way. However, though small businesses can realize the importance, they do not have ability and time to think about and execute. They have to still be busy with taking market shares.