Candy Market in the United States: Sales Volume of Candy will reach $2.5 Billion in 2016

In the age of “Everything Can be the Gimmick”, fewer people care about the meaning of Halloween but care about how many discount department stores offer. The status of Halloween is a little embarrassing because it is too close to the big day of a year, Christmas Day. As a result, department stores will not offer good deals or discounts due to accumulating enough purchasing power for Christmas.pumpkin-carving-ideas-for-halloweenImage from

Target launched a video commercial on YouTube last year which allows users have an interaction with the video. Consumers can click the good displayed in the screen and purchase.

However, one industry chases this opportunity for increasing the sales volume during Halloween. According to the data result anticipated by, “consumers plan to spend $2.5 billion on candy.”

Chart from

National Confectioners Association held a survey to investigate consumer behaviors (maybe just tidbits) in the United States.  

“The nation’s porch lights are on: 

  • 76 percent of households plan to hand out candy to trick-or-treaters this year.
  • 82 percent of people over the age of 45 plan to be home to greet trick-or-treaters.

72 percent of parents confess that they take candy from their child’s Halloween haul (or other seasonal candy collections): 

  • 25 percent of parents wait until their kids go to bed or school before sneaking some sweets.
  • 47 percent have a house rule that everyone must share.
  • A surprising 22 percent of parents claim not to sneak or insist on sharing Halloween candy (or just won’t own up!).

The younger you are, the more likely you are to lose some candy to mom and dad:

  • Parents are most likely to help themselves after bedtime if their children are under the age of 6.
  • Teens are more likely to have parents who will let them keep the entire haul.”

The same situation as children in China when kids receive lucky money on Spring Festival. Parents will tell to their kid that they will help keep the money. But actually, it’s a white lie and lucky money will never be back.

“May I offer you a snack?

  • 57 percent of Americans will have stocked candy bowls in their home or office in the days leading up to Halloween.

Welcome trick-or-treaters:

  • 61 percent of the American public will decorate their front porch or door to welcome trick-or-treaters (69 percent of households with children will do so).
  • 27 percent of people will dress in costume to welcome trick-or-treaters, though millennials (47 percent) are far more likely than other age groups to wear costumes.

The candy corn clash:

  • When it comes to candy corn, 52 percent of people say it’s just not Halloween without it (48 percent of people say they’d just as soon skip it).

How much candy can you expect? 

  • 72 percent of households will hand out two (50 percent) or three (22 percent) pieces of candy per trick-or-treater.

We want our chocolate:6

  • Nearly 3/4 of Americans (72 percent) say that chocolate is their favorite Halloween treat.
  • Chocolate scored top points among all age groups but was most popular among those ages 45 to 60 who preferred it over other candies by 78 percent (compared to 68 percent of 18- to 29-year-olds).
  • Love it or hate it (we love it!), candy corn came in a distant second, garnering about 12 percent of the vote.
  • Speaking of candy corn, about 47 percent of people believe it’s best to eat the whole piece of candy corn at once, while 43 percent of people think it’s proper to start with the narrow white end.

Shopper preference drives Halloween candy selections:

  • More than six in 10 shoppers choose their own favorites when picking out Halloween candy.
  • Four in 10 shoppers take into consideration their families’ preferences or let price, sales and promotions decide the purchase.
  • In contrast, only two in 10 shoppers decide on Halloween candy based solely on its reputation as a seasonal classic.”

What are Differences between Wechat, LINE and WhatsApp?

There are four popular fields in Internet Industry which are information, communication, entertainment, and business. Among these four fields, communication is always the most popular one. Communication software was developed from PC platform to mobile platform. With the arriving of the age of mobile Internet, entrepreneurs have more opportunities and users base to create more chat Apps.

All around the world, Wechat (China), WhatsApp (U.S.) and LINE (Japan) are representative of chat Apps. Facially, chat Apps have the same major functions such as voice message, contacts, location based service and free text message, but business models, cultures, and product logics are definitely different.


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Let’s  watch a video clip to describe Line and Wechat:


According to Craig Smith , Wechat has 762 million monthly active users.

Wechat has been a huge platform contains many kinds of products such as social networking, E-commerce, e-pay and O2O. Also, Wechat opens its Javascript SDK to public organizations including governments, individuals and businesses in order to develop more functions based Wechat to serve users

For now, Wechat has been a flagship product of Tencent Holdings LTD so that Tencent can regard Wechat as a valuable chip in the business game. Wechat has the user base in China which is a large enough marketing to compete with other markets. Also, Wechat has implemented its overseas expanding plan.


LINE was announced by NHN Japan in June 2011. According to Craig Smith, LINE has 218 million monthly active users by June.13 2016. LINE can develop rapidly because of the condition and development of Japanese communication service.

One of the major functions of LINE is “sticker”. There are over 250 stickers allow users to describe their emotion offered by LINE. Some kinds of these stickers which have representatives cartoon characters such as Brown Bear and Cony Bunny have been the remarkable identification of LINE to differ from other chat Apps.

Also, according to the official website, LINE has a series of family Apps such as games, photography, dictionary and tools which support both iOS and Android. In this way, LINE can grip users in several aspects.


WhatsApp refuses to add any kind of gimmicks into the App and interface. Due to some origin of cultures, WhatsApp has dominated the marketing of Europe and America before Snapchat announced. According to Craig Smith, WhatsApp has 1 billion users. Facebook announced to buy into WhatsApp on Feb. 19, 2014.

Nowadays, chat Apps do not only contains these three Apps, but also contains like Kik, Viber, Snapchat, Facebook Messenger and iMessage. Chat Apps is a method and tool to pull users or customers into an ecosphere belongs to corporations and groups. In this ecosphere, chat App plays a role as a waiter/waitress to take variety dishes (products) offered by the restaurant (companies) to customers.