In the age of “Everything Can be the Gimmick”, fewer people care about the meaning of Halloween but care about how many discount department stores offer. The status of Halloween is a little embarrassing because it is too close to the big day of a year, Christmas Day. As a result, department stores will not offer good deals or discounts due to accumulating enough purchasing power for Christmas.Image from http://www.digsdigs.com/100-halloween-pumpkin-carving-ideas/
Target launched a video commercial on YouTube last year which allows users have an interaction with the video. Consumers can click the good displayed in the screen and purchase.
However, one industry chases this opportunity for increasing the sales volume during Halloween. According to the data result anticipated by NRF.com (https://nrf.com/media/press-releases/halloween-spending-reach-84-billion-highest-survey-history), “consumers plan to spend $2.5 billion on candy.”
Chart from https://nrf.com/media/press-releases/halloween-spending-reach-84-billion-highest-survey-history
National Confectioners Association held a survey (http://www.candyusa.com/life-candy/halloween-central/trick-or-treat-tidbits/) to investigate consumer behaviors (maybe just tidbits) in the United States.
“The nation’s porch lights are on:
- 76 percent of households plan to hand out candy to trick-or-treaters this year.
- 82 percent of people over the age of 45 plan to be home to greet trick-or-treaters.
72 percent of parents confess that they take candy from their child’s Halloween haul (or other seasonal candy collections):
- 25 percent of parents wait until their kids go to bed or school before sneaking some sweets.
- 47 percent have a house rule that everyone must share.
- A surprising 22 percent of parents claim not to sneak or insist on sharing Halloween candy (or just won’t own up!).
The younger you are, the more likely you are to lose some candy to mom and dad:
- Parents are most likely to help themselves after bedtime if their children are under the age of 6.
- Teens are more likely to have parents who will let them keep the entire haul.”
The same situation as children in China when kids receive lucky money on Spring Festival. Parents will tell to their kid that they will help keep the money. But actually, it’s a white lie and lucky money will never be back.
“May I offer you a snack?
- 57 percent of Americans will have stocked candy bowls in their home or office in the days leading up to Halloween.
- 61 percent of the American public will decorate their front porch or door to welcome trick-or-treaters (69 percent of households with children will do so).
- 27 percent of people will dress in costume to welcome trick-or-treaters, though millennials (47 percent) are far more likely than other age groups to wear costumes.
The candy corn clash:
- When it comes to candy corn, 52 percent of people say it’s just not Halloween without it (48 percent of people say they’d just as soon skip it).
How much candy can you expect?
- 72 percent of households will hand out two (50 percent) or three (22 percent) pieces of candy per trick-or-treater.
We want our chocolate:6
- Nearly 3/4 of Americans (72 percent) say that chocolate is their favorite Halloween treat.
- Chocolate scored top points among all age groups but was most popular among those ages 45 to 60 who preferred it over other candies by 78 percent (compared to 68 percent of 18- to 29-year-olds).
- Love it or hate it (we love it!), candy corn came in a distant second, garnering about 12 percent of the vote.
- Speaking of candy corn, about 47 percent of people believe it’s best to eat the whole piece of candy corn at once, while 43 percent of people think it’s proper to start with the narrow white end.
Shopper preference drives Halloween candy selections:
- More than six in 10 shoppers choose their own favorites when picking out Halloween candy.
- Four in 10 shoppers take into consideration their families’ preferences or let price, sales and promotions decide the purchase.
- In contrast, only two in 10 shoppers decide on Halloween candy based solely on its reputation as a seasonal classic.”