Space X Teaches You How to Destroy an Orbital Rocket Booster

Space X Falcon 9

Space X posted a short video on its social media account.

The video records the failures of landing Falcon 9 with self-deprecating humor.

Let’s have a look:

Credit to The Official Account of Space X on YouTube
Advertisements

Starbucks vs. Costa Coffee

Credit to http://worldversus.com/CostaCoffee-vs-StarbucksCoffee

I asked all my native American friends whether they know Costa Coffee but the answer was No.

This answer is as expected.

Let me give you a quick view to illustrate the difference between Starbucks and Costa Coffee.

  1. Although Costa Coffee is second largest coffeehouse chain brand (behind Starbucks) in the world.
  2. It has 2,121 stores in the United Kingdom and 1,280 stores in other 28 countries, it has no store in the United States. It is understandable why there is little brand awareness of Costa Coffee in America.
  3. On the contrary, Starbucks has 23,768 stores in 62 countries.
  4. The total market value of Starbucks is $80.05 billion USD as of Sep. 5, 2017.
  5. However, as a sub-brand of Whitebread PLC, Costa Coffee has not been IPOed, the revenue of Costa Coffee was £1.167 billion GBP ($1.5198 billion USD) and its net income was £153 million GBP ($199.25 million USD) by 2016.

starbucks-vs-costa-500x197

There is a website offers consumers a chance to support and choose one of these two chain coffee brands. But now, it looks like Starbucks has the upper hand: http://worldversus.com/CostaCoffee-vs-StarbucksCoffee

A New Tendency: Unmanned Grocery Store

Unmanned Grocery Store TaoCafe

Nobody can imagine that the dream of unmanned grocery stores can come true this fast. Although artificial intelligence is believed to replace humans to do various kinds of positions in the near future, unmanned groceries approached first.

Amazon.com established its first unmanned market, Amazon GO, at the end of last year. However, considering the cost of technologies applied, its unmanned grocery stores have not been popularized.

amazongo

On the contrary, in China, Alibaba launched its first unmanned convenient store, TAOCAFE, in Hangzhou.

taocafe view

It is unmanned and opens 24 hours. Consumers sue Alipay App to scan a QR code to enter to store to authorize the store to access their Alipay accounts.

taocafe cashier

taocafe.jpg

When consumers want to check, they just need to stand in front of the door to wait for scanning the products by the machine; The machine can even successfully scan the products consumers put in the bag.

 

 

11 Tips for Fitness Studios in the United States

Fitness Studios Tips United States

1. There are more than 100,000 fitness studios nationwide.

  • 59% of which are private training studios;
  • 31% of which are Yoga studios;
  • 8.5% of which are martial arts schools;
  • 8.5% of which are dancing studios.

dash032. The whole market size of fitness studios is approximate $24 billion USD.

3. About 6.5 million people purchased fitness studios services.

4. According to the department of labor, in 2020, the number of certified fitness coaches will have an estimated increase of 13% compared to 2012.

5. The average size of these fitness studios is approximately 4198 sq. ft.

home-sec2-img6. 88% of fitness studios are privately owned and have one store only.

7. One fitness studio averagely has 287 loyal customers.

8. One fitness studio can serve 75 customers each day.

9. The price of one individual session is average $63.74 USD.

10. The price of one group session is average $34.46 USD.

11. The average annual income of one fitness studio is $297,468 USD. The main resource is individual classes.

Chinese Fitness Internet Celebrities and How Many Followers They Have on Social Media

Chinese Fitness Internet Celebrities Followers on Social Media
  1. Alextang888

alextang888

Weibo:

226k followers http://weibo.com/u/1890952502

Instagram:

145k followers https://www.instagram.com/alextang888/

  1. JessicaDu

jessicadu

Weibo:

385k followers http://weibo.com/yan328

Instagram:

75.7k followers https://www.instagram.com/jessicadddddd/

  1. Naomiper_

Naomiper

Weibo:

145k followers http://weibo.com/naomipeer

Instagram:

17.9k followers https://www.instagram.com/missnaomiper/

  1. Lei.yu_

leiyu.jpg

Weibo:

94k followers http://weibo.com/cocoleiyu

Instagram:

4,090 followers https://www.instagram.com/lei.yu_/

  1. Christy_law

christylaw.jpg

Weibo:

86k followers http://weibo.com/parislaw

No Instagram

  1. HUIHUI

huihui.jpg

Weibo:

66k followers http://weibo.com/pyhbaby

Instagram:

434 followers https://www.instagram.com/pengyunhui/

  1. LoveafterT

loveafterT.jpg

Weibo:

64k followers http://weibo.com/u/2453614832

Instagram:

1,507 followers https://www.instagram.com/loveaftert1022/

  1. Laurayaaaaaa

laurayaaaa.jpg

Weibo:

57k followers http://weibo.com/u/3958609397

Instagram:

471 followers https://www.instagram.com/laurayaaaaaa/ 

Tips:

a. Weibo focuses more on the Chinese market. Thus, the number of followers on Weibo is assumed to just indicate Chinese followers.

b. Instagram is banned by the Chinese government. So Chinese users have to use VPN to connect to Instagram. This way, the number of followers on Instagram is assumed to indicate followers out of China.

The Current Situation and Two Tendencies of Fitness Industry in China

Current Situation and Tendencies of Fitness Industry in China
Mou Cong, China’s first female bodybuilding world championship at the 2017 Arnold Amateur Championships.

The fitness industry has developed decades in the U.S. According to the data, the estimated market of the fitness industry In the United States was more than 25.8 billion USD in 2015.

Why People Like Fitness?

Why do people like fitness? Maslow’s hierarchy of needs has answered this question for us: After consumers can fulfill their basic necessities, like food, shelter, etc., they will try to explore fields which can increase their social status. Keeping in a good shape is one of the facts.

The Current Situation of Fitness Industry in China

With the help of the development of Chinese economy and the increase of people’s annual income, more and more Chinese have realized the importance of fitness. Although they have different purposes to exercise, such as losing weight, gaining muscle, entertainment, social, etc., the population distributes in various ages.

According to the data issued by the Bureau of Statistics of China, 383 million people have a high frequency to do fitness in China in 2014. Specifically, 51% of people, from 20 to 69, have the habit to exercise.

QQ截图20170822134542

The population of fitness enthusiast brings the enormous market to the Chinese fitness industry. In 2015, the total market of Chinese fitness industry was $190 billion USD. In 2025, the total market is expected to be $450.45 billion USD.

With the help of this, the industry of fitness equipment has developed rapidly. The total sales volume of fitness equipment was just $1.75 billion USD in 2006; however, the number increased to $3.24 billion USD in 2014.

 

Two Tendencies of Chinese Fitness Industry

In 2009, there were 2,959 traditional gyms in China in total. Incredibly, the number was 4,425 in 2015. By July 2017, there were 37,627 fitness centers, however, 70.2% of which are fitness studios (26,414). In addition, online fitness Apps are impacting on traditional fitness club brands. Doing fitness at home is a new tendency.

Tendency No. 1

Fitness Studios

Fitness studios focus on one-to-one training and locate at business buildings and apartments. Due to the Chinese economy and people’s life quality are growing by leaps and bounds, Chinese people are seeking more customized training. This way, they can gain better instruction at fitness studios compare to traditional gyms.

Fitness studios have already positioned in different segment markets, like 24h open, CrossFit, cycling, yoga, boxing, etc.

1200-yoga-barre-workout-grokker

But negatively, the price of a 1-hour one-to-one training class differentiates in different fitness studios. The price can vary from $45 USD to $90 USD, even higher.

Financially, the average income of the fitness studio is $28,000 USD per month. At the same time, the average income of traditional gym brands is $142,737 USD.

Although the income of traditional gyms is about 5 times as many as the income of fitness studios. It is still an unstoppable tendency.

Tendency No. 2

Fitness Online

The Internet has strongly changed consumers’ behaviors. The rise of social media platforms, like Weibo, WeChat, and QQ (Chinese chat Apps and software), encourage people to check in to exercise and jog every day. Even, users can have match through showing how many steps they walked compare to their friends’ step numbers.

Also, online fitness Apps, such as Fittime and KEEP, allow fit people to do workouts at home through watching online fitness courses. Moreover, these Apps contract fitness celebrities and KOLs to attract traffic and users. These celebrities will interact with followers, upload fitness GIFs and live videos.

Online fitness Apps can also help consumers save more money. In the biggest cities of China, such as Beijing and Shanghai, the average annual fee of a gym’s membership is 525 USD. On the contrary, in the U.S., it just costs 10 USD monthly at Planet Fitness and about 30 USD per month at LA Fitness.

At the same time, the average annual income in Shanghai was 11,718 USD in 2016. Thus, the expenses of gym membership fee still occupy a high proportion of people’s annual income.

As a result, the data indicates consumers’ choices. By Q3 2016, KEEP had 16.26 million registered users and 8.323 million monthly active users. By April 2017, KEEP had 80 million registered users (The population of Germany is 82.67 million).

How Internet Celebrities Make Money

Forbes published a list of Highest-Paid YouTube Stars 2016, PewDiePie, a Sweden gamer, remains No.1 with $15 million pretax income. He uploads snippets of himself playing video games for 50 million subscribers.

Also, Rosanna Pansino who provides baking videos on YouTube made $6 million in 2016 compared to $4.5 million in 2015.

  1. Felix Kjellberg (PewDiePie) – $15 million USD
  2. Roman Atwood – $8 million USD
  3. Lilly Singh (Superwoman) – $7.5 million USD
  4. Anthony Padilla (Smosh) – $7 million USD
  5. Tyler Oakley – $6 million USD
  6. Rosanna Pansino – $6 million USD
  7. Mark Fischbach (Markiplier) – $5.5 million USD
  8. German Garmendia – $5.5 million USD
  9. Colleen Ballinger (Miranda Sings) – $5 million USD
  10. Rhett & Link – $5 million USD

List from http://hypebeast.com/2016/12/2016-highest-paid-youtube-stars

Let’s watch a video clip posted by PewDiePie.

 

Will you be jealous of that? A guy is just playing a video game and he can earn $15 million per year? Actually, you don’t need to. According to this list, we can say that everyone can be the Internet celebrity as long as one has a skill and knows about how to run the marketing oneself.

How to be a Celebrity on the Internet

First, you need a skill such as fitness, playing a game, cooking, baking, a sense of fashion, traveling or even a big stomach to eat (whatever it is). A Japanese girl, Kinoshita Yuka, has a big stomach and she opened a channel to broadcast eating. Now she has 2,447,211 subscribers on YouTube.

Show Time:

Second, you need to know how to perform the marketing yourself. Influencer Marketing needs to cross several fields such as PR, social media strategy, content creating and more. In this way, influencers (Bloggers) should know about the technique of design, video editing, and a high level of personal aesthetics so that attract followers through charming content and photos.

How Internet Celebrities Make Money

The advertisement is the most direct method to make money through accumulating a big follower base. For example, Scott Disick, the influencer on Instagram, requires $15K-20K for one sponsored post due to he has 18.63 million followers. And some of the photos he posted as an Ad just looks like a casual street snap.

Also, Kinoshita Yuka, I mentioned before, will be sponsored by food materials manufacturers and use these food materials in the video.eating-a-dozen-of-nissins-red-ye

Photo from http://lolframes.com/tag/yuka-kinoshita/

Moreover, fashion bloggers select different costumes which are inexpensive and not from well-known brands and take colorful and well-composited photos to give followers a hope that common people can also become gorgeous due to these celebrities are common and not well-trained by superstar training companies compared to those entertainers, either. As a result, some of these fashion influencers establish their own apparel brands and sell them through their social media accounts.