Space X Teaches You How to Destroy an Orbital Rocket Booster

Space X Falcon 9

Space X posted a short video on its social media account.

The video records the failures of landing Falcon 9 with self-deprecating humor.

Let’s have a look:

Credit to The Official Account of Space X on YouTube
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A New Tendency: Unmanned Grocery Store

Unmanned Grocery Store TaoCafe

Nobody can imagine that the dream of unmanned grocery stores can come true this fast. Although artificial intelligence is believed to replace humans to do various kinds of positions in the near future, unmanned groceries approached first.

Amazon.com established its first unmanned market, Amazon GO, at the end of last year. However, considering the cost of technologies applied, its unmanned grocery stores have not been popularized.

amazongo

On the contrary, in China, Alibaba launched its first unmanned convenient store, TAOCAFE, in Hangzhou.

taocafe view

It is unmanned and opens 24 hours. Consumers sue Alipay App to scan a QR code to enter to store to authorize the store to access their Alipay accounts.

taocafe cashier

taocafe.jpg

When consumers want to check, they just need to stand in front of the door to wait for scanning the products by the machine; The machine can even successfully scan the products consumers put in the bag.

 

 

11 Tips for Fitness Studios in the United States

Fitness Studios Tips United States

1. There are more than 100,000 fitness studios nationwide.

  • 59% of which are private training studios;
  • 31% of which are Yoga studios;
  • 8.5% of which are martial arts schools;
  • 8.5% of which are dancing studios.

dash032. The whole market size of fitness studios is approximate $24 billion USD.

3. About 6.5 million people purchased fitness studios services.

4. According to the department of labor, in 2020, the number of certified fitness coaches will have an estimated increase of 13% compared to 2012.

5. The average size of these fitness studios is approximately 4198 sq. ft.

home-sec2-img6. 88% of fitness studios are privately owned and have one store only.

7. One fitness studio averagely has 287 loyal customers.

8. One fitness studio can serve 75 customers each day.

9. The price of one individual session is average $63.74 USD.

10. The price of one group session is average $34.46 USD.

11. The average annual income of one fitness studio is $297,468 USD. The main resource is individual classes.

How Internet Celebrities Make Money

Forbes published a list of Highest-Paid YouTube Stars 2016, PewDiePie, a Sweden gamer, remains No.1 with $15 million pretax income. He uploads snippets of himself playing video games for 50 million subscribers.

Also, Rosanna Pansino who provides baking videos on YouTube made $6 million in 2016 compared to $4.5 million in 2015.

  1. Felix Kjellberg (PewDiePie) – $15 million USD
  2. Roman Atwood – $8 million USD
  3. Lilly Singh (Superwoman) – $7.5 million USD
  4. Anthony Padilla (Smosh) – $7 million USD
  5. Tyler Oakley – $6 million USD
  6. Rosanna Pansino – $6 million USD
  7. Mark Fischbach (Markiplier) – $5.5 million USD
  8. German Garmendia – $5.5 million USD
  9. Colleen Ballinger (Miranda Sings) – $5 million USD
  10. Rhett & Link – $5 million USD

List from http://hypebeast.com/2016/12/2016-highest-paid-youtube-stars

Let’s watch a video clip posted by PewDiePie.

 

Will you be jealous of that? A guy is just playing a video game and he can earn $15 million per year? Actually, you don’t need to. According to this list, we can say that everyone can be the Internet celebrity as long as one has a skill and knows about how to run the marketing oneself.

How to be a Celebrity on the Internet

First, you need a skill such as fitness, playing a game, cooking, baking, a sense of fashion, traveling or even a big stomach to eat (whatever it is). A Japanese girl, Kinoshita Yuka, has a big stomach and she opened a channel to broadcast eating. Now she has 2,447,211 subscribers on YouTube.

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Second, you need to know how to perform the marketing yourself. Influencer Marketing needs to cross several fields such as PR, social media strategy, content creating and more. In this way, influencers (Bloggers) should know about the technique of design, video editing, and a high level of personal aesthetics so that attract followers through charming content and photos.

How Internet Celebrities Make Money

The advertisement is the most direct method to make money through accumulating a big follower base. For example, Scott Disick, the influencer on Instagram, requires $15K-20K for one sponsored post due to he has 18.63 million followers. And some of the photos he posted as an Ad just looks like a casual street snap.

Also, Kinoshita Yuka, I mentioned before, will be sponsored by food materials manufacturers and use these food materials in the video.eating-a-dozen-of-nissins-red-ye

Photo from http://lolframes.com/tag/yuka-kinoshita/

Moreover, fashion bloggers select different costumes which are inexpensive and not from well-known brands and take colorful and well-composited photos to give followers a hope that common people can also become gorgeous due to these celebrities are common and not well-trained by superstar training companies compared to those entertainers, either. As a result, some of these fashion influencers establish their own apparel brands and sell them through their social media accounts.

The King of the Content: 3 Factors Make Victoria’s Secret Great

Victoria’s Secret (the largest American retailer of women’s bras and lingerie) holds an annual fashion show, Victoria’s Secret Fashion Show. Actually, it is not just a fashion show for now but an annual visual feast.

vs

Image from http://hitwallpaper.com/2013/11/victorias-secret-logo-wallpaper-hd/

The first Victoria’s Secret fashion show started in 1995 and now I can say Victoria’s Secret is the king (or I should say queen) of the content. Before the fashion show began, the updates of all social media platforms like Facebook had been filled with photos, GIFs and videos of models (angels) and forecasting articles of Victoria’s Secret.

But the social media promotion before the fashion show is not the crucial marketing strategy. I will introduce 3 ways make Victoria’s Secret great.

Let’s watch part of the show first:

Angels

Angels are always the most attractive part of the whole fashion show annually. Every year, Victoria’s Secret will select and train angels as its official models. And most of these angels become supermodels after they stood on the stage of the fashion show such as Adriana Lima, Alessandra Ambrosio, and Lily Aldridge.

2016 Victoria's Secret Fashion Show in Paris - Show

Photo from http://people.com/style/victorias-secret-fashion-show-adriana-lima/

Each angel has an angel face and is in a good shape. They do workout and control diet for a long time and make themselves a role model to common women. In this way, when female customers are watching the show, they will virtually put themselves into the show and try to play the role as one of the angels so that link the products to the charming shape. Moreover, male audiences hope their girlfriends or wives can be angels after they put on lingeries.

Forbes puts together a list of the highest-paid models and, as the return of these efforts, “estimates that 5 of the 47 models, including Gigi Hadid, in the show take home a combined $28.5 million pretax from all the gigs. Adriana Lima is estimated to earn $9 million this year. Martha Hunt is estimated to earn $2 million, Kendall Jenner at $4 million, and Hadid at $2.5 million.”

Wings

Wings are not only the consideration of aesthetics but also a way to centralize the eyesight of audiences to the lingerie. Also, putting on the wings is a symbol to indicate the status of angels because, for example, only 8 of 47 angels had the authority to put on wings at Victoria’s Secret Fashion Show 2014.

wings

Photo from http://www.centrechina.com/ganhuo/56189.html

Musicians

The Victoria’s Secret Fashion Show cannot seriously be categorized as a fashion show, but an entertainment event. In this way, it is not doubtable that the company always follows the hot tendency and invites popular musicians to perform during the runway show every year. Last year, they invited Rihanna, and this year, they invited Lady Gaga. The marketing/PR team of Victoria’s Secret clearly understands how to attract attention from the target market.

rihanna

Photo from http://www.icloudupdate.com/2016/10/rihanna-debuts-new-hairstyle-long-faux-dreads/

Rocket Internet: a Company Factory

Venture Beat, a Tech Blog company, published a list of unicorn startups in worldwide. There are 6 in Germany which are “Hello Fresh”, “Zalando”, “Home24”, “Auto1”, “Delivery Hero” and “Rocket Internet”.

Screen-Shot-2016-01-17-at-10.39.09-PM.png

Image from http://venturebeat.com/2016/01/18/there-are-now-229-unicorn-startups-with-175b-in-funding-and-1-3b-valuation/

However, according to the official website of Rocket Internet, surprisingly, most German unicorn companies I mentioned before are invested and built by Rocket Internet such as Hello Fresh, Delivery Hero and Home 24.

Sam Parr, one of the columnists of theHustle.co said, “Rocket Internet is one of the most hated yet successful tech companies in the world” because the strategy of Rocket Internet for building companies is to copy successful business models from Silicon Valley. And the slogan displayed on the homepage of the official website of Rocket Internet is “To Become the World’s Largest Internet Platform Outside the United States and China”. In this way, Rocket Internet actually is a startup factory company which builds and invests other startups.

slogan

Image from https://www.rocket-internet.com/

How Rocket Internet Established

The founder of Rocket Internet, Oliver Samwer, holds a degree from WHU. “Upon graduation, Oliver, and his two brothers founded Alando.de in 1999. After the sale of Alando.de to eBay Inc., he was Managing Director of eBay, responsible for Germany, Switzerland, and Austria. In 2000, Oliver and his two brothers founded Jamba! AG, which was acquired by Verisign Inc. in 2004”, I believe that the experience of establishing Alando gave Oliver a formula which can clone and develop startups quickly.

Then, in 2007, he founded a startup factory, Rocket Internet, to help startups grow at a high speed such as three years compare to ten years normally.

Let’s watch a Rocket Internet film.

Focus on Internet Business

According to the film, the main business that companies invested by Rocket Internet’s focus is the online business such as online finance, e-commerce, and online marketplaces. “5.4 billion consumers outside the United States and China = 75% of global population = 74% mobile users in the world.”

Usually, in the period of coping, Rocket Internet will provide a wider service range than the original product and spend a huge amount of money on Google Ads as long as the project still has capital left in order to attract consumers.

The running and managing way of Rocket Internet is totally like an assembly line. The only thing they are pursuing is efficiency which can grow a project in a short period and then sell it to the original company to make money.

How Big Data Changes Human’s Social Life

Big data, a popular word at present, is existing in everywhere nowadays. To some people, big data just means nothing, but to others, it means future and everything. Someone describe Big Data as the fossil fuel of the future world and someone even describe it as the tool to be the god.

Word Cloud "Big Data"

Image from http://crossing-technologies.com/big-data-analytics/

So in this world filled with information and data, what can big data exactly do to change human’s life in the future?

Let’s watch a video published by “fliptptv” at first.

 

Actually, after collecting sufficient information and data, the big data can help researchers anticipate what will happen.

Launching Ads Precisely

Maybe you have noticed that after you search The Google ad is the most direct example of describing the influence that big data affects on. Google will collect the history that web users browsed and what they posted on the social media platforms and push the advertising they may be interested in. For example, I just searched a running shoe on Finish Line but I did not buy it because of the high price and close the web page. Several minutes later, when I am on Google, it recommended me a lower price of that model of running shoes offered on Footlocker. Thus, the big data facilitate the deal.

google-adsense-logo-1920.jpg

Image from http://marketingland.com/google-adsense-moves-new-home-page-testing-forces-publishers-use-new-layout-95839

Monitoring Users’ Physical Health

People browse web pages and use their credit card to purchase online and in physical stores. Also, devices record our information, for example, Fitbit and Apple Watch records the personal health data. The cell Phone records our location data. All these data such as what you eat, how many miles you walked, how much time you exercised can be collected and analyzed by the big data technology and be organized to a report to clarify YOUR personal situation about the current physical health and the anticipated illness might have in the future so that it can help us remind and correct the habit of dietary, workout and lifestyle.

Improving the Health Care System

Moreover, John Naughton addressed, “according to tracking and analyzing the search numbers and frequency of words such as ‘cough’, ‘fever’ and ‘cold’, Google can help government department anticipate the flu”.

Knowing About the Traffic Situation

Through GPS set in the cell phones, the big data can analyze the traffic situation so that help people avoid coming across the traffic jam coincidently. Actually, this technology has been applied in Mobile Apps. And I believe that this function can be developed deeply in the near future.

privacy-policy-go-slow-fCG492-clipart.jpg

Image from http://www.clipartkid.com/privacy-policy-go-slow-fCG492-clipart/

The Risk of Leakage of Individual Privacy

However, the leakage of privacy information is a big problem to the development of the big data. The information the big data needs is diverse which includes all kinds of personal background such as income, age, occupation, locations, transaction history and some fields that common people can imagine. In this way, governments, IT companies and human rights organizations still need to do a lot and to negotiate with each other to find a balance point between developing the big data and protecting the privacy information.