Forbes published a list of Highest-Paid YouTube Stars 2016, PewDiePie, a Sweden gamer, remains No.1 with $15 million pretax income. He uploads snippets of himself playing video games for 50 million subscribers.
Also, Rosanna Pansino who provides baking videos on YouTube made $6 million in 2016 compared to $4.5 million in 2015.
- Felix Kjellberg (PewDiePie) – $15 million USD
- Roman Atwood – $8 million USD
- Lilly Singh (Superwoman) – $7.5 million USD
- Anthony Padilla (Smosh) – $7 million USD
- Tyler Oakley – $6 million USD
- Rosanna Pansino – $6 million USD
- Mark Fischbach (Markiplier) – $5.5 million USD
- German Garmendia – $5.5 million USD
- Colleen Ballinger (Miranda Sings) – $5 million USD
- Rhett & Link – $5 million USD
Let’s watch a video clip posted by PewDiePie.
Will you be jealous of that? A guy is just playing a video game and he can earn $15 million per year? Actually, you don’t need to. According to this list, we can say that everyone can be the Internet celebrity as long as one has a skill and knows about how to run the marketing oneself.
How to be a Celebrity on the Internet
First, you need a skill such as fitness, playing a game, cooking, baking, a sense of fashion, traveling or even a big stomach to eat (whatever it is). A Japanese girl, Kinoshita Yuka, has a big stomach and she opened a channel to broadcast eating. Now she has 2,447,211 subscribers on YouTube.
Second, you need to know how to perform the marketing yourself. Influencer Marketing needs to cross several fields such as PR, social media strategy, content creating and more. In this way, influencers (Bloggers) should know about the technique of design, video editing, and a high level of personal aesthetics so that attract followers through charming content and photos.
How Internet Celebrities Make Money
The advertisement is the most direct method to make money through accumulating a big follower base. For example, Scott Disick, the influencer on Instagram, requires $15K-20K for one sponsored post due to he has 18.63 million followers. And some of the photos he posted as an Ad just looks like a casual street snap.
Also, Kinoshita Yuka, I mentioned before, will be sponsored by food materials manufacturers and use these food materials in the video.
Photo from http://lolframes.com/tag/yuka-kinoshita/
Moreover, fashion bloggers select different costumes which are inexpensive and not from well-known brands and take colorful and well-composited photos to give followers a hope that common people can also become gorgeous due to these celebrities are common and not well-trained by superstar training companies compared to those entertainers, either. As a result, some of these fashion influencers establish their own apparel brands and sell them through their social media accounts.